OUR STORY

How we started

 

Like every great company we started out because we just couldn't easily find what we were looking for - high quality, cost effective baby and nursery gear. So we decided to do something about it. That something is Ruby Lillian (who incidentally is a real baby and is our chief test pilot - if it doesn't past the Ruby test it doesn't make it on to our site).

In everything we do we believe in challenging the status quo. We believe in thinking differently. The way we do it is by making sure our products are beautifully designed, simple to use, and user friendly. We just happen to sell great baby and nursery gear.